Why Bid for the Olympic Games?
The Olympic Games are the greatest sporting event in the world, bringing together the best
athletes from around the globe and attracting millions of spectators. For the athletes, the
Games are often the pinnacle of their sporting careers, offering the chance to compete at
the very highest level in their chosen disciplines.
For just over two weeks, the Olympic host city becomes the stage for this drama, a festival
of sporting excellence and a celebration which has the power to move people and inspire
younger generations to take up sport and pursue healthier and more active lifestyles.
For any host country, it is also the chance to write its own chapter in the history of the
Olympic Games and to share in the unique values and spirit of the Olympic Movement.
Moreover, the sheer power of the Olympic Games to reach and impact broadcast audiences
across the planet is unique. 75% of television households watched the London 2012 Games
and 50% the Sochi 2014 Games. Such massive audiences provide an ideal opportunity
for truly global engagement that underpins many of the Olympic Games’ international
opportunities for host cities.
And yet the Olympic Games are about far more than showcasing a city and creating great
memories. For hosts, the impact can and should be felt many years after the Olympic flame
has been extinguished. They provide genuine lasting benefits, which can transform an
Olympic city, region and country