First World War
  • Lend your five shillings to your country and crush the Germans / D. D. Fry ; printed by David Allen & Sons Ld., Harrow, Middlesex.
  • Date Created/Published: London : Parliamentary War Savings Committee, [1915]
 
Creator Baden-Powell, Robert Stephenson Smyth (Undefined) Johnson, Riddle and Co Ltd, London (printer)
Parliamentary Recruiting Committee (publisher/sponsor)
Production date 1915
 
«Propaganda in the form of posters, postcards, and trade cards flourished during World War I due to developments in print technology that had begun in the 19th century. Governments on both sides of the conflict invested in printed matter that rallied public sentiments of nationalism and support for the war while also encouraging animosity toward the enemy.»

During wartime, large-format, full-color posters plastered walls from city streets to classrooms. They mobilized support for the war effort, summoned donations to charities, encouraged participation in war bonds, and publicized victories in notable battles to a broad public. Illustrators of varying renown were called on to produce forceful images whose meaning could be quickly and easily grasped by a diverse audience.

British propaganda in the First World War is often heralded as being a major contributor to victory. In 1933, the Nazi propagandist Eugen Hadamovsky stated:
"The German people were not beaten on the battlefield, but were defeated in the war of words."

As perhaps the world’s first true ‘media war’, posters and newspaper adverts certainly played a role in encouraging young men to sign up (UK had no draft), sustaining morale, demonizing the enemy and building unity and solidarity.
World War I Propaganda Poster (British & Canadian Recruiting Mission 1917). Poster (28" X 41)."Britishers, You're Needed--Come Across Now." With only a small army and no policy of conscription upon entering WWI, Britain responded to the urgent need for more men by quickly releasing a steady flow of recruitment posters. Offered here is fine example of such a poster, with brilliant artwork by Lloyd Myers. In an appeal for Canadian and British citizens to join the war, an earnest man in a suit reaches across the globe from North America to shake the hand of a courageous soldier standing guard over Great Britain and France. The poster has been mounted on linen and has pinholes in the corners, small tears in the borders, and tape stains from the verso in the upper border and lower section. Fine+ on Linen.
 
UK. Alfred Leete (1882-1933). Britons (Kitchener) wants you (British / Kitchener / needs you). 1914 (reprint), 74 x 50 cm. (Slg.Nr. 552). The title page of the "London Opinion" in 1914 for the first time printed images showing popular by its command posts in colonial wars War Minister Lord Kitchener. The advertising psychologically pioneering subject of fixing the viewer with the look in perspective enlarged outstretched forefinger was copied in several countries
 
How did propaganda contribute to the victory of the allied powers ?
Destroy This Mad Brute: Enlist Harry Ryle Hopps American 1917